Digital Marketing Manager (Pretoria)

Job description

About the role:

• As our digital marketing manager, you’ll be responsible for planning, managing, executing and optimising digital marketing activity across a portfolio of clients.
• You’ll work closely with our marketing executives, designers, content teams and clients to turn marketing objectives into effective digital campaigns — and then use data and insights to understand what worked, what didn’t and what we should do next.
• This role goes beyond simply posting content. We’re looking for someone who understands the bigger picture and can connect strategy, content, paid media, audience behaviour and performance to deliver meaningful results.

What you’ll do:

• Develop and execute digital and social media strategies and campaign plans.
• Manage multiple client social media platforms and content calendars.
• Plan, set up and manage paid social and digital advertising campaigns.
• Manage audience targeting, campaign budgets and ongoing optimisation.
• Monitor campaign, website and social media performance.
• Analyse digital data and turn it into meaningful insights and actionable recommendations.
• Prepare clear monthly digital reports that explain what happened, why it happened and what we should do next.
• Identify trends, platform developments and new opportunities that could benefit clients.
• Support email marketing, SEO/SEM and website-related projects.
• Work with designers and content teams to develop engaging, platform-appropriate digital content.
• Contribute digital thinking and recommendations to broader marketing campaigns, activations and client initiatives.
• Manage multiple campaigns, clients and deadlines while maintaining a high standard of work.
• Stay up to date with changes across digital platforms, tools, trends and best practices.

What you’ll bring

• A relevant qualification in digital marketing, marketing, communications or a related field.
• Approximately 3–5 years’ relevant digital marketing experience.
• Demonstrable experience managing social media and digital marketing campaigns.
• Experience with Meta Business Suite / Ads Manager, Google Analytics and Google Ads.
• Strong understanding of social media platforms, digital advertising and campaign optimisation.
• Strong analytical and reporting skills, with the ability to turn data into clear recommendations.
• Strong copywriting and content development skills.
• Excellent written and verbal communication skills.
• Strong project and time-management skills.
• An understanding of how digital marketing contributes to broader marketing and business objectives.
• The ability to confidently communicate digital recommendations and results to clients.
• Pretoria-based candidates will be given preference due to the nature of the role and client requirements.

• Genuinely passionate about digital marketing and excited by the ever-changing digital landscape.
• Curious, adaptable and constantly learning.
• Creative, but equally comfortable working with data, insights and performance metrics.
• Proactive and able to spot an opportunity, problem or trend without waiting to be told.
• Organised and able to manage multiple clients, campaigns and deadlines.
• Confident in presenting recommendations, insights and results.
• Comfortable working independently while also being a collaborative team player.
• Accountable, solutions-driven and willing to take ownership of their work.
• Professional and confident when dealing directly with clients.
• Energetic and comfortable working in a fast-moving agency environment.

Posted on 05 Oct 10:02, Closing date 1 Dec